It has been a busy season for many retailers. During this time, retailers are using Azure to analyze various types of data to help accelerate purchasing decisions. The Azure cloud not only gives retailers the compute capacity to handle peak times, but also the data analytic tools to better understand their customers.
Many retailers have a treasure trove of information in the thousands, or millions, of product reviews provided by their customers. Often, it takes time for particular reviews to show their value because customers “vote” for helpful or not helpful reviews over time. Using machine learning, retailers can automate identifying useful reviews in near real-time and leverage that insight quickly to build additional business value.
But how might a retailer without deep big data and machine learning expertise even begin to conduct this type of advanced analytics on such a large quantity of unstructured data? We will be holding a workshop in January to show you how easy that can be through the use of Azure and Qubole’s big data service.
Using these technologies, anyone can quickly spin up a data platform and train a machine learning model utilizing Natural Language Processing (NLP) to identify the most useful reviews.
If you are a data scientist and want to explore the data and understand what is being saved and what the hierarchy of the folder is, please try Data Lake Explorer in VSCode ADL Tools. If you are a developer and look for easier navigation inside the ADLS, please use Data Lake Explorer in VSCode ADL Tools. The VSCode Data Lake Explorer enhances your Azure login experiences, empowers you to manage your ADLA metadata in a tree like hierarchical way and enables easier file exploration for ADLS resources under your Azure subscriptions. You can also preview, delete, download, and upload files through contextual menu. With the integration of VSCode explorer, you can choose your preferred way to manage your U-SQL databases and your ADLS storage accounts in addition to the existing ADLA and ADLS commands.
If you have difficulties to login to Azure and look for simpler sign in processes, the Azure Data Lake Tools integration with VSCode Azure account enables auto sign in and greatly enhance the integration with Azure experiences. If you are an Azure multi-tenant user, the integration with Azure account unblocks you and empowers you to navigate your Azure subscription resources across tenants.
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