AI has exploded in popularity in recent years, to the point where it’s no longer considered a luxury in the business world, but a necessity. A PricewaterhouseCoopers (PwC) study revealed that the adoption of AI will fuel a 14 percent increase in the global GDP by 2030, representing an additional $15.7 trillion surge to the global economy.¹

Businesses using AI solutions are discovering new ways to tap into vast amounts of data to get clear insights and accelerate innovation. Thanks to advancements in graphics processing unit (GPU) computational power and the availability of tech services through cloud marketplaces, AI is now more accessible than ever.

As companies look to do more with less, AI will play an increasingly critical role—particularly generative AI, a category of AI algorithms that generate new outputs based on data. Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI can analyze large data sets and create entirely new content in a variety of media formats—including text, images, audio, and data—based on what’s described in the input. Generative AI is used in systems like ChatGPT, the powerful natural and language model developed by OpenAI—a global leader in AI research and development.

At Microsoft, we’re committed to democratizing AI and giving you access to advanced generative AI models. As part of that commitment, in 2019, we started a long-term partnership with OpenAI. In January 2023, we announced the third phase of this partnership, including the general availability of Azure OpenAI Service.

With Azure OpenAI Service, businesses can access cutting-edge AI models, including GPT-3.5 and DALL•E 2. This service is backed by built-in responsible AI and enterprise-grade security. Azure OpenAI Service customers also will have access to ChatGPT—a fine-tuned version of GPT-3.5 that has been trained and runs inference on Azure AI infrastructure.

Add the power of generative AI to your apps—now available through the ISV Success program

We’re excited to announce that ISV Success program members will now be eligible to apply for access to Azure OpenAI Service. In today’s highly competitive market, ISVs are under intense pressure to differentiate and elevate their app offerings. To gain an edge, many software vendors are tapping into generative AI to modernize their applications.

With AI-optimized infrastructure and tools, Azure OpenAI Service empowers developers to build and modernize apps through direct access to OpenAI models. These generative AI models offer a deep understanding of language and code to enable apps with new reasoning and comprehension capabilities, which can be applied to a variety of use cases, such as code generation, content summarization, semantic search, and natural language-to-code translation.

As a participant in the program, you will also get access to advanced AI services like custom neural voice, speaker recognition, and content filters.

Drive application modernization with the ISV Success program

• Learn more about the ISV Success program.

• Join the ISV Success program to get access to best-in-class developer tools, cloud credits, one-to-one technical consultations, and training resources.

• Apply to use Azure OpenAI service for your solutions.

¹ PwC, Global Artificial Intelligence Study: Sizing the prize.